WebinarHero

CREATING A WEBINAR CAN BE SIMPLE AND EASY.

No matter what you want to communicate, webinars can be a simple and effective way of delivering your message.  Whether that message is a sales presentation, virtual meeting or online education, webinars allow you to leverage your resources and broadcast your message to people all over the world.

If you're already sold on the benefits of webinars, then it makes sense we talk about how to leverage your limited resources with the power of webinars.

Our goal here is to get you started quickly creating, scheduling and promoting your very own webinars.   (We assume you have a general understanding of computers and the internet.  If you don't, you might want to find a webinar class on how to get the most out of your online experiences.)  For more experienced webinar organizers, you can find advanced webinar tips and tricks by reading our blog. 

The 3 "P"s of a Successful Webinar

At WebinarHero, we believe there are 3 "P"s required to pull off a successful webinar. 

The first "P" stands for PRESENTATION.  For most people, the presentation will be either the easiest or hardest of the 3 "P"s.  Presentation = Content + Delivery.  At a very high level, when we think of presentation, we think of the information you are trying to convey and how you will convey it to your audience. 

Content is determined by your topic.  We'll assume that you have a good handle on your webinar content but remember, the more interesting your content, the more likely your audience will stay until the end of the webinar. 

Delivery is equally as important as content.  For example, will you be using a standard Microsoft PowerPoint deck or video clips?  Will you alone be speaking or will you and another person perform an "interview the expert" type of segment.  Put yourself in your audience's place.  What would hold your attention? 

A worthy goal to shoot for is a presentation where useful content is delivered in an entertaining fashion.  Think about some of the best speeches you've heard.  The speaker was probably memorable and informative, that is you came away with new information AND you were entertained in the process.  If you have any doubts about your presentation, there are 6,923 books listed on Amazon about how to create and deliver great presentations.

The second "P" is PLATFORM.  The platform is the hardware, software and telecommunications technology that enables you and your audience to create your webinar or web conference.  What are the components of a webinar or web conference?

1. A computer connected to the internet.
2. A phone line (if you want to dial into the audio portion of the call).
3. Speakers and a microphone are REQUIRED if you're NOT using a phone line to access the audio portion of the call.
4. A registered account with a webinar/web conference software service provider.  We encourage new and experienced webinar organizers to check out the Web Conferencing Direcctory.  Many many be familiar with GoToWebinar or WebEx.  Both services are owned by large corporations and have all the basic features you'll need.  Most firms offer a FREE trial so you'll get a chance to try out the software at no risk to you.  Once you obtain an account with one of these services, you'll need to download some software onto your computer.  The whole process to register for an account and download the software should take less than 10 minutes.   If you don't have an account yet, sign up for a FREE trial today.

We could literally spend hours discussing how to set up a webinar.  But since our goal is to get you up and running as quickly and efficiently as possible we're going with these simple recommendations.  If you want to see a demonstration on how a webinar works, click here for a video demonstration by GotoWebinar.

As soon as your FREE trial starts, you can begin SCHEDULING webinars.  Each of the service providers will have a Quick Reference Guide and Online Training available.  Once you're familiar with the process scheduling a webinar will take less than 5 minutes.  Practice scheduling a few mock webinars just to get a feel for the software's ease of use.  (You can always delete them later.)  Most service providers will provide you with a way to invite your prospective audience to attend your event (typically by email).  That leads us to the third "P". 

PROMOTION is the third and final "P".  Aside from emailing your event to your prospect and customer email list, you will want to consider other methods for finding attendees. 

*Shameless Self Promotion: WebinarHero provides tools and services to help you promote your events.  First, you can promote your webinar for FREE by entering your webinar details into our Searchable Webinar Calendar^TM.  Second, you can use social media websites like Twitter, Linkedin, Facebook, FriendFeed, Digg, Delicious and many more to advertise your event.  If you don't have the time or desire to build out your social networks, you can hire WebinarHero to submit your event to its social media network for only US$25.  Additionally, for only US$30, WebinarHero will make sure your event is indexed in the big three Search Engines (Google, Yahoo! and Microsoft Bing). 

WebinarHero also offers consulting services on an hourly and fixed fee basis.  We can help you build your audience attendance and create a compelling webinar that exceeds your audience's expectations.  Take advantage of our FREE tools and resources or contact us with your specific requirements.  Good Luck!